Forever New

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Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades over 250 stores in ten countries globally. Ever New is the trading name of the brand in selected international locations. As a related company of Forever New Clothing Pty Ltd, selected product available on Forever New Outlet may feature Ever New branded labels. Our signature style, quality, and overall fit remain consistent across both brand names.

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theater as well as haute couture runway shows in Paris, London, Milan and New York. Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.